National Tequila Day | An Exercise in Business Marketing

National Tequila Day is here

Yes, ladies and gentleman, it is National Tequila Day. How fortunate that National Tequila Day falls on a Friday, eh? Perhaps it is fortunate. Perhaps it is strategy. I wonder if creating a National Savings Account Payday Loans Day would be an effective strategy.

National Tequila Day is, of course, a holiday fabricated by a company that sells tequila. Shocking, right? Well it seems Sammy Hagar’s tequila manufacturing company Cabo Wabo invented National Tequila Day. However, I can’t find anything that says how long National Tequila Day has been around, so it’s possible that Cabo Wabo just decided to deem some Friday in late July National Tequila Day.

Effective marketing?

I don’t know if National Tequila Day will specifically help Cabo Wabo any more than it helps all tequila companies. Perhaps some people who do their research and are really into traditional observances of nationally syndicated holidays will go for the Cabo Wabo.

Probably most people who celebrate National Tequila Day simply look at it as an excuse to drink tequila, just in case they needed one. I predict it will spur lots of college parties, cause a few people here and there to replace their usual liquor of choice with tequila, and overall bring in a bit of extra cash for tequila makers.

Cross promotion

Of course, other products are trying to jump on the National Tequila Day bandwagon. Besides the makers of Tabasco Spicy Tequila using the holiday to promote their brand, plenty of other companies are publishing recipes that feature tequila as well as their product. ... click here to read the rest of the article titled "National Tequila Day | An Exercise in Business Marketing"