On Avenue J in the Midwood section of Brooklyn, a small cup of coffee costs $1.39. An 18-stick package of gum is $1.49. And at Di Fara Pizza, the price of a plain cheese slice: $5.
Crowds form at the counter at Di Fara and spill onto the sidewalk. They are not an angry mob, but a hungry one. Some order two slices, for $10, and some, like Frank Mancino, a retired electrician from Bath Beach, Brooklyn, whose girth is a statement about his allegiance to pizza in general and Di Fara in particular, order a whole square pie, for $30.
"Worth it," said Mr. Mancino, 64, between bites on Wednesday afternoon. "It's like they dug up my grandma and she made the pie."
Wow. That’s some pretty expensive pizza. I have to confess that I find myself in the “I want to try it” group, as opposed to the “that’s outrageous, I’d never go there” group. But I sure wouldn’t be getting it for lunch every day at that price…
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