BP spends more than $ 1 million a week on advertising

The Gulf of Mexico oil spill caused America to go crazy. America wants BP to pay for everything. The typical citizen wants to know that the corporate oil giant is using its resources to repair the catastrophic damage done to jobs, tourism and also the ecological balance. The London Telegraph reports that $ 1 million a week is being spent by BP just for TV advertising. BP’s image to the world is much better with this. Unfortunately, the U.S. House of Representatives’ Energy and Commerce committee expects more of BP. Article resource – BP advertising budget exceeds $ 1 million per week by Personal Money Store.

More than one million each and every single month for last four months in a row

BP has expressed its intention to cooperate with the requirements of the House committee, yet no formal response has been issued. There’s been more spending on netweork TV, cable and radio marketing for BP. The cleanup might need the money that could possibly be spent on better things. Instead it is just going to advertising. Advertising is essential for BP right now. Sadly, $ 1 million a week is a “top kill” making it a little too much. President Obama explained: “What I don’t want to hear is, when they’re spending that kind of money on their shareholders and on TV advertising, that they’re nickel-and-diming fishermen or small businesses here in the Gulf who are having a hard time.R! 21;

Additional marketing within the Gulf Coast region

The Gulf Coast region, or the cities hurt by the oil spill, are getting probably the most advertising. This is shown by Media Monitor. The oil spill cleanup was advertised in five cities in Florida. Miami and Fort Myers are two of these cities that all were in the top 10 cities for BP to advertise at. But when it comes to marketing, some members of Congress, like Rep. Kathy Castor of Florida, believe that it is fine for BP to advertise. The gulf states are likely to be getting more tourism, including Florida. The marketing is making certain of that, although it may not actually be helping BP’s image.

Flow of info

BP is trying to reassure America with its advertising. It appears it wants America to know it will make its commitments. You will find two commitments that are top priority. Those are to service claims and keep cleaning up the spill. It is interesting to see that BP is watching its employees. Even the bottom line is being watched. How a brand is perceived is vitally essential to that line, so do not expect BP to stop spending millions on self-serving advertisements unless Congress manages to shoehorn the disgraced giant into a confining set of orthopedic shoes with economically correct arches.

Additional reading

Telegraph

telegraph.co.uk/finance/newsbysector/energy/oilandgas/7969586/BP-to-admit-1m-a-week-advertising-spree.html

BP’s ad campaign – an academic perspective

youtube.com/watch?v=t1lM2gtg1gk