Gri.pe about undesirable service with a free application

Occasionally, people depend on the Better Business Bureau when undesirable business happens. Nevertheless, dealing with the bureaucratic speed of a business like the BBB isn’t really necessarily the most efficient way to handle an issue, specifically in this age of online social networking. It makes cell users want to Gri.pe, using a new application that acts like a better edition of the BBB for the age of Twitter.

‘Word of mouth is powerful’

Consumers looking to lodge meaningful complaints against a business at the pace of Twitter need look no further than the free Gri.pe iPhone or Android application, reports the New York Times. Consumers realize the power they have to fight back since the “word of mouth is powerful,” the company explains. With a simple user interface, Gri.pe enables consumers to simultaneously post their complaints to Facebook and Twitter and directly to the company’s consumer service department. Just like Yelp works for businesses, Gri.pe then allows the company to respond and make an effort to fix the problem.

On the flip side, customers can send out optimistic notices, called “cheers.” They can talk with their friend over it. This is all available on the Gri.pe network.

Getting rid of fakers with a Facebook post requirement

The anticipated add-on is not the reason why Gri.pe requires posts to online websites such as Facebook. According to Gri.pe CEO Farhad Mohit, there is a good reason for this requirement. As it would be very easy for customers looking for a free payday to loan their voice to a chorus of boos, Gri.pe utilizes Facebook and Twitter as security devices to help discourage users from making frivolous posts (“social bullying”). Nobody wants to sound like a jerk in front of friends and family. Gri.pe is allowed to remove any offensive comments if the process doesn’t work as well as the company has planned.

Gri.pe: It was a very good year

Gri.pe was founded concerning a year ago by a six person team. When it comes to the users, the company is doing well. Mohit thinks that concerning 1.7 million people use the application already. It is just power. This is the “Online word-of-mouth power,” or “womp” as Mohit refers to it. With Gri.pe, there are over 100 million local companies that are interested. It must be as powerful as it claims.

Check out the griping concerning service on ‘The View’

Citations

Gri.pe

gri.pe/

New York Times

nytimes.com/2011/05/29/technology/29digi.html