Facebook search outcomes, served up by Microsoft's Bing

Bing search results will now be integrated both directions with Facebook, based on both companies. The network you have on Facebook will integrate with and power the search outcomes on Bing. This strategic move, instigated by Microsoft, is computed to help the company take over Google’s industry share.

Facebook partnership for Bing

Both Facebook and Bing could be integrating each other into search engine outcomes. The two biggest features were announced by Microsoft and Facebook. This was done Friday at a press conference. Bing will use your Facebook profile to give you individuals you most likely know whenever you are searching for a person. Your friend list is probably the most important part of the “social distance” decisions. Next, what you and your friends have “liked” on Facebook will determine the rest of your search outcomes on Bing. This individual ranking of search results will be done when your Facebook and Bing accounts are linked — either via Facebook connect or a similar feature.

The enlargement of Microsoft’s Bing

Bing is being integrated with Facebook for one specific reason. Microsoft is competing with Google and trying to win. Bing is also presently integrating with Yahoo! search results. These two moves make Bing the strongest competitor so far to Google’s search rankings and results. It seems Microsoft is really competing within the search outcomes market. It makes very good moves to help. Google and Bing will probably be having the argument for a long time. Microsoft shares went up 65 cents apiece after the announcement had been made.

Facebook integration is not required

The companies have made it so you are able to turn off the integration if you don’t want to connect your Facebook and Bing search outcomes. No specifics have come out yet. It will soon though. To turn off your Facebook/Bing search integration, you may have to change privacy settings. The settings will have to be changed yet again for your privacy.

Articles cited

Bing Facebook USA Today

usatoday.com/communities/technologylive/Index

Bloomberg

bloomberg.com/news/2010-10-13/facebook-microsoft-to-make-it-easier-to-find-people-online.html